Branded
How to Create Your Brand, Your Way
Your Brand, Your Way
Ever look through Instagram and wonder how someoneâs entire page flows?
Ever look at someoneâs Facebook, and immediately know who posted it?
Ever see a thumbnail on YouTube, and you IMMEDIATELY know who it is? Even if theyâre not in the picture!
Do you wonder HOW do they do that?
Step One of Branding
Know who you are.
This is THE absolute most important part in branding. This is what needs to be figured out before you can move forward.
Your brand reflects YOU.
Also, if you have a clear understanding of who you are, you wonât waver when the times get tough. (Because they will).
So to know what you want your brand to say, you have to have clarity about yourself.
Youâre probably sitting there going âwho am Iâ?
Thatâs a pretty vague question to answer right? Maybe a little overwhelming?
Let's break it down...
Start with âwhat is my personal styleâ? Do I like classy, artsy, business, sophisticated, eclectic?
Now, think about what colors you like.
Do you like bright, flashy, pastels, black and white, neon pink, Forrest green?
Take time to really think about it.
Better yet, write it down. Itâs ok, Iâll be here when you get back.
Itâs ok if you donât have an immediate answer, it takes time to develop.
Having a clear idea of who you are. Will help you effectively communicate your brand....
Your brand done right
Know who you are.
we talked about this in the first portion.
Your brand reflects YOU.
I broke things down for you. So, here's the next step:
Now itâs time to go deeper...
What kinds of things do you like doing? Adventurous, household, fixing things, artistic?
What kind of decorations do you like? Girly, sporty, modern, rustic?
What kind of entertainment do you like? Movies, books, music? Comedy, thriller, documentary?
What kinds of things are you good at? Home repair, talking, drawing, helping people?
Really take some time to think these through.
CHALLENGE: make a Pinterest board of things that reflect your style!
If you donât know what your style is, take some time to experiment. Go shopping and try on different outfits, browse Ikea, or simply look through celebrity profiles to see which ones you relate to most.
Your brand, your FEEL
Who are you?
If youâve been following along, youâre starting to get a clearer picture of this.
The Final Thing to Think About...
The final thing to think about...
How do you want people to feel when they see your brand?
Do you want them to feel happy, like they can trust you?
Do you want them to feel empowered, rich?
Do you want them to feel excited, calm?
When you look at this picture I posted, can you see my brand?
Do you see a color theme?
Do you feel something?
Do you see a style?
When you have something to sell, for ripple buy it because of how it makes them feel, same thing with a brand.
People will start trusting a brand because of how that brand makes them feel.
Think about other posts, stories and videos youâve seen from me.
Do they all give the same general feeling and style?
Once you figure out who you are, there will be a coherent theme.
Take some time to think about how you want people to feel with your brand, your styles & colors.
Really dig into what you are selling (whether itâs service or products) and decide what would be the right feel.
Who you are is going to play a role in creating this feeling too.
Make a post that you think reflects who you are.
Doesnât matter what platform.
Tag me @Brixenta
Are you up for that challenge?! đ
About the Creator
Brixenta đ¤âĽď¸âŁď¸
đ¤âĽď¸âŁď¸ Branding coach, đ¤ public speaker, đś singer. I will help you discover your brand. DREAM BIG âĄď¸ Brixenta.com
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SURVIVOR SUPPORT
As a peaceful human rights advocate, and a sexual assault survivor based in Oakville Ontario Canada, it is integral that all remain cautious about terminology which can be utilized to dismantle, cause further psychological, emotional, mental, or reputational harm to survivors who seek peaceful reform, independent counsel, justice, and support from their communities, leaders, and advisors. Calling a rape survivor âvexatiousâ is highly inappropriate and, in many contexts, constitutes re-victimization, especially when used by a person in a position of authority. Professional conduct must always be examined when a survivor is faced with mechanisms such as silencing, threats, direct or indirect intimidation by those within positions of power, or increased mechanisms which seek to ensure that a survivor is faced with further blockages, barriers, or stumbling blocks while seeking peaceful resolutions. When those within positions of authority seek to distort facts, alter, cause, or constructively create or harness ill-will or act in bad faith, towards a vulnerable survivor, in a manner, such or not limited to, acts of undue influence, coercion, or manipulation, to suit their case or an agenda, the push further re-victimizes a victim due to the unethical nature of the said act, of seeking further reforms, which may limit future survivorâs rights. To reside within a free democratic society ensures that all constituents are treated with equality, ethicality, fairness, and impartiality. In the era of responsible ethical governance, all must act with the intention of causing no harm. Misuse of the terminology of âvexatiousâ can cause a survivor to endure further trauma. Survivors often report being disbelieved, blamed, or have experienced, rude and dismissive behaviour from those within authority, which is considered a form of re-victimization. Within the professional conduct code, it is wise to consult a lawyer, higher forms of organizations, or contact representatives that are lawfully elected, that are responsible for remaining impartial, accountable, or free from influence from those in authority, to ensure that forms of bias, hatred, or prejudice are not present. Authorities or those within positions of elected power, are generally advised to treat those who disclose sexual violence with compassion and respect, recognizing them as the decision-makers regarding their own, often traumatic, experiences. Within the legal context, while âvexatious litigantâ is a legal term used in court to describe someone who brings frivolous complaints or lawsuits, calling a sexual assault survivor âvexatiousâ is seen as a way to dismiss their claim. In many cases, it is important to remember that most sexual assaults remain âunresolvedâ by the legal system, and not all reports can be considered âallegedâ in a way that suggests they are false. If you or someone you know has been treated this way, it is recommended to contact sexual assault support services or, in some cases, explore independent legal advice to understand your rights. As a sexual assault survivor, it is my stance that transparency, ethical responsibility, and hatred due to bias or prejudice remain out of the fold of independent private confidential cases. Utilizing public platforms, publicly funded meetings, or mechanisms used to manipulate organizations which care for survivors, is an attempt to misuse authority to undermine a sexual assault survivor. Within legal terms, it is a serious breach of ethical conduct to cause psychological, mental, or emotional harm to a survivor by denying assistance at the onset of their case, and may constitute harassment, intimidation, or abuse of power. If the behaviour causes a survivor to fear for their safety, it may violate criminal harassment laws under the Criminal Code. A complaint can be filed directly with local police or through third-party reporting. It is vital that all survivors are treated with ethical and moral respect as silence is never an appropriate answer in the case of ethical responsible leadership. As an Empowerment Coach, I encourage all survivors to speak with family members, friends, and trusted authorities to ensure that influence does not erode justice. Sharing a personal experience of trauma or abuse is not considered hate speech in legal or ethical frameworks, as it involves speaking about oneâs own lived experience rather than attacking a group based on protected characteristics. Sharing stories has always been recognized as a vital democratic process, and contributes a vital part to the healing process, allowing survivors to break the fear of silence, combat internalized shame, while holding perpetrators accountable for their unlawful actions. By focusing on personal experiences of abuse, brings about awareness to different forms of harm such as physical, emotional, sexual, and mental struggles. Empowerment assists a survivors testimony. When a survivor encounters communication which illustrates detests or bias on their case due to their religion, sexual orientation, or bias is a form of hate. Although it is not a survivorâs job to protect others from their trauma, expressing oneâs truth of what happened is not inherently hateful, even if it causes discomfort or negative feelings. A survivor questioning those within authority for answers in such cases as denial of help or assistance at the onset is an ethical form of seeking responsibility and peaceful resolutions. Sharing a traumatic experience is generally regarded as protected speech and a form of self-advocacy and healing which enables a survivor to exit a state of fear and powerlessness into a state of self-autonomy and self-empowerment. Justice without bias is integral in the process of countering outdated negative stereotypes surrounding victim shaming or ingrained false paradigms or negative beliefs. Countering bias against rape survivors requires a multi-faceted approach that shifts the focus from the victimâs actions to the perpetratorâs behaviour, challenges deep-seated rape myths, and conditioned adopted trauma-informed responses. Key strategies include believing survivors, educating on the reality of trauma responses, and holding perpetrators accountable. Victim-blaming suggests that a survivor is partially or fully responsible for their assault due to their behaviour, clothing, or choices. By challenging assumptions the focus then shifts onto the perpetrator which challenges the narrative of âWhy didnât they leave?â to âWhy did the perpetrator choose to engage in unlawful acts?â. Trauma can severely affect memory, causing survivors to have non-linear or incomplete narratives, which are often wrongly interpreted as dishonesty. Rape culture is maintained by normalizing, trivializing, and excusing sexual violence through language and actions. It is important that fear, intimidation, unethical behaviour, indifference, and apathy are addressed, to ensure that peaceful diplomatic measures can foster peaceful resolutions. As a survivor, I support and endorse that law enforcement and legal professionals should receive training on trauma-informed interviewing and the reality of sexual assault myths. By being an active bystander enables all to intervene when witnessing disrespectful behaviour or early signs of harassment against a survivor. By fostering safe environments, all can listen without judgement and create a safe space for survivors to disclose their experience, as false reports are extremely rare. By understanding the impact of trauma on a survivor, communities then become unified to help those in need. Trauma survivors often experience profound, long-lasting impacts across mental, physical, and social domains, including intense fear, anxiety, hypervigilance, and depression. It disrupts daily functioning and relationships through triggers, memory issues, and behavioural changes. Recovery is possible through trauma-informed empathetic care, therapy, and self-care techniques like yoga, mindfulness, and breathing exercises. As a survivor, I stand by those who have experienced these forms of trauma, as it is part of my lived experience. Beyond the attack, our perpetrators cannot eclipse or reduce our rights to fairness, access to help, and ethical responsible justice for all. Empowerment through action ensures that no survivor is left behind in the wake of destruction. Engaging in peaceful advocacy allows survivors to transform their traumatic experiences into action, fostering resilience, while empowering others in similar circumstances. Often, survivors work without pay or formal recognition, driven by solidarity to help others navigate the same challenges they faced, which differs from traditional, paid lobbying efforts. Survivors frequently become powerful advocates who influence policy as part of their healing and helping process. With compassionate empathetic care and respect, societies become catalysts of change which confront the core roots of indifference, apathy, silence, and ignorance to ensure reconciliation is achieved in a lawful proactive peaceful manner. Silence forces survivors to internalize blame, making them feel responsible for the abuse rather than recognizing the perpetratorâs fault, as it directly correlates with increased rates of depression, anxiety, PTSD, and a sense of hopelessness. Being ignored or told to âbe quietâ causes survivors to doubt themselves, feel devalued, and wonder if their pain is valid as it increases isolation. Silence prevents abusers from facing consequences, allowing them to continue their harmful actions, sometimes creating a cycle of intergenerational abuse. When survivors fear they will not be believed, they are less likely to report abuse, seek medical attention, or access legal support. Survivors may begin to feel that their pain is inconvenient and that their existence is less valuable, leading them to hide their struggles even from themselves. By addressing the core roots of injustice, through the power of unity, respect, and responsibility, communities on a local, national, and international level can confront the impact of psychological and emotional trauma on a survivor by others. Silencing a survivor, whether through direct coercion, societal pressure, or well-meaning individuals advising them to keep secrets, causes severe, long-lasting damage. It acts as a form of secondary victimization, where the initial trauma is compounded by the pain of not being believed or heard. Survivors of violence are legally and conceptually entitled to protection by authorities, even when systems fail to provide adequate help, because these protections are considered fundamental rights rather than voluntary services. When authorities fail to assist, it leads to impunity for perpetrators, spreads violence, and prevents survivors from accessing safety, recognition, or redress. Victims have the right to safety, privacy, and protection from intimidation or retaliation during investigation and prosecution. In Canada, for instance, the Canadian Victims Bill of Rights (CVBR) mandates that victimsâ safety be considered at all stages. Within the realm of sexual assault, there is a legal and human rights obligations to prevent impunity and obstruction of justice. When systems do not help, it signals to perpetrators that there will be no consequences, which perpetuates further abuse and harms the rule of law. Systemic advocacy and reform ensures that no survivor has to endure the weight of sexual assault alone. The continued existence of protection laws allows survivors and advocates to fight for accountability and reform. The goal of protection is to shift toward a system that respects the survivorâs dignity and choices, rather than blaming them, which is a necessary step towards a truly responsive system. Often, authorities do not help due to gaps in implementation, lack of training, or systemic biases, even when legal frameworks exist on paper. The system is criticized for being re-traumatizing rather than supportive. Survivors deserve better than the current reality, which is why advocacy is ongoing for more robust and enforceable rights. If you are in immediate danger or need support, you can look for specialized community-based services, which often provide better tailored support than formal justice systems. With love, integrity, respect, and deference to all cases, recovery requires unconditional love and peaceful resolutions to ensure that no one is left behind.
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