The Evolution of Toys: Trends Influencing Consumer Choices
Introduction
The role of toys for children has not diminished and their play has become more elaborate and subtle but the toy industry has moved on from providing a product to creating a fluid medium of play experience, through the pace of change dictated and supported by developments in relevant technologies, social integration and changing parenting styles. Toys represent not just entertainment, but also education, stimulation, creativity, and skills development. Toy industry trends and factors can inform play's future predictions.
